HTML Email Design, Oakham, Rutland

We all use email as everybody needs it to communicate with people around them. Genus Design can help your business to exploit the full potential of email as a marketing and communications tool to deliver more than just a standard typed email communication.

HTML email design is the process of creating a visual email that appears more like a web page than an email when delivered. This allows you to send out a message with much more impact than standard emails which in turn offer you greater marketing potential.

Whilst HTML emails share many of the same techniques as a webpage they are not the same as website design. Email design is all about creating email graphics that will display consistently across all possible email clients such as Hotmail, Gmail, Yahoo, Mac Mail or Outlook Express. Unfortunately, email clients do not work in the same way as web browsers or adhere to the same industry standards. This can impose limitations on what can be effectively achieved in email marketing compared to creating a comparable web page.

With an email marketing campaign you can be extremely effective in generating a rapid response from your customers and it is an extremely cost-effective way to go about it. These campaigns can be particularly useful if sales are slow and you need to give them a boost.

Please get in touch with Genus Design if you would like to find out more a about creative email marketing campaigns.

We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.

–  Pierre Omidyar, founder, eBay

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