The Founder

Dean Percival

Genus Design was founded by freelance designer Dean Percival and offers a range of design services including; graphic designer, website design & development, branding & identity design and design for print.  Dean grew up in the north of England in the City of Sheffield where he acquired a passion for art and design from an early age and in 2006 he relocated to Tokyo where he established Genus Design to offer an international website and graphic design service. He enjoyed living and working in the vibrant metropolis of Tokyo where he found himself surrounded by inspiration that helps him in his creative career as a designer. Dean has now relocated back to the United Kingdom and has set up base in Oakham, Rutland where he now offers his services to the surrounding areas of Rutland and Stamford whist continuing to work closely with clients from Tokyo and around the world.

Genus Design delivers a professional service and provides an efficient, friendly and personal graphic and web design service tailored to fulfill the individual needs of your business. All designs are completed to the highest standard while taking care to listen to you and to your customers needs.

Dean's Curriculum Vitae

  • 2012 - Present, Creative Director of Genus Design UK

  • 2009 - Present, Creative Director of Genus Design Tokyo

  • 2006 - 2009, Freelance Design Tokyo

  • 1999 - 2006, Freelance Events Promoter and DJ
    Gatecrasher, UK; NYSushi, Sheffield; Foundation, Newcastle; Skool Disco, UK; Tokyo Industries, UK; Plug, Sheffield; Bed, Sheffield.

  • 1998 -1999, Assistant Manager and Licensee, Republic/Gatecrasher, Sheffield UK

  • 1996 -1998, Marketing & Promotions, Republic/Gatecrasher, Sheffield, UK
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Flash
  • Adobe Dreamweaver
  • Adobe Fireworks
  • XHTML & CSS Hand Code
  • jQuery & Javascript
  • Wordpress Platform
  • 2011-2012 University of Hertfordshire
    BA First Class (Hons) Graphic Design

  • 2006-2009 Sessions College for Professional Design
    Masters Certificate in Web Design

  • 1994-1996 Dewsbury School of Art & Design
    HND Spatial Design

  • 1992-1994 Sheffield College
    BTEC National Diploma in Retail & Exhibition Design

  • 1991-1992 Sheffield College
    BTEC First Diploma in Art & Design
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At Genus Design we are passionate about using our skills as a visual communicator to inform and inspire. We love to work as part of a team that believes every idea counts towards uncovering the perfect solution.