Genus Design Blog

Young Creatives Network Competition brief – British Music Experience

 

What is the British Music Experience?

The British Music Experience is Britain’s interactive museum of popular music, combining cutting edge audio-visual technology with some of the most coveted music memorabilia of all time.

You can trace historic, era-defining moments and trends through 60 years of music history, learn about British music’s influence on art, fashion and politics, feel the thrill of being in the crowd at a legendary gig, flick through virtual record collections, eavesdrop on fantasy dinner parties and search across a giant interactive music locations map of Great Britain.

Not only that, in the Gibson Interactive Studio you can develop your skills on guitar, bass, drums and keyboard. In the Sennheiser vocal booth you can record your own track and you can record your dance video in Dance the Decades.
Hundreds of pieces of British music memorabilia are featured, including David Bowie’s Ashes to Ashes clown suit and Ziggy Stardust costumes, Noel Gallagher’s Union Jack guitar and dresses from Amy Winehouse and Leona Lewis.

There is also a full educational programme with workshops, lectures, master-classes and concerts.

The British Music Experience is a registered charity with the purpose to advance the education and appreciation of the art, history and science of music in Britain.

And finally, when you return home you can log into your ‘MyBME’ library and access all of your performances and favourite parts of the museum and continue your trip through music history.

The Creative Challenge

The challenge here is to develop ideas and concepts that communicate the essence ‒ and the richness – of the British Music Experience. The brief is being kept deliberately open.

Final Outcomes:

BME_poster

BME_poster_02

 

BME_flyer

BME_book

 

 

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By Dean

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