Genus Design Blog

Logo Design For the PEAK Program in Tokyo

PEAK Final Logo Design

Logo designed by Dean Percival at Genus Design for The University of Tokyo’s new PEAK programs, the first undergraduate degree programs at the University to be taught entirely in English. Two courses will be available for entry in October 2012

The Design Process

Initial sketches

PEAK Sketch Ideas

Concepts presented to the client:


PEAK Concept 01


PEAK Concept 02


PEAK Concept 03


PEAK Concept 04


PEAK Concept 05Concept chosen by the The University of Tokyo for the PEAK program:

PEAK Final Concept

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